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Fenland Youth Campaign Scoop National Award

A youth stereotype-busting campaign in one of Cambridgeshire’s remotest areas has won a national award for its work to change the public’s perception of young people.

The multi-agency Kids Are Alright campaign has beaten 50 competitors nationwide to scoop the Youth Justice Board’s (YJB) Best Communication in Youth Justice Award.

The campaign, running in Fenland’s Cambs Times and Wisbech Standard newspapers, highlights positive contributions young people make to society and challenges stereotypes surrounding youth, crime and antisocial behaviour.

The project also involves the Cambridgeshire Criminal Justice Board, Fenland District Council, Fenland Youth District Council, Connexions, the Fire Service and Cambridgeshire County Council.

Anna Jack and Jonathan Sloane of Cambridgeshire and Peterborough Youth Offending Services collected the award on behalf of the Kids Are Alright team during the YJB’s Annual Youth Justice Convention in Southport last week.

Cambridgeshire Criminal Justice Board chair Tom Jefford, who also heads Cambridgeshire Youth Offending Service said: “I’m delighted that The Kids Are Alright has been recognised by the Youth Justice Board as making a contribution to communicating positive images of young people. I’d like to thank all the people whose enthusiasm and dedication has made this happen – especially the Cambs Times and Wisbech Standard, whose commitment has been a key strength.”

Launched in February, The Kids Are Alright uses weekly newspaper coverage, posters, competitions and events to get its message across. All of the artwork has been designed by Wisbech graphic design student Beth Moore, 19, and features local youth.  

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